Young North American designers, here’s your chance, we could be talking about you!

Posted on May 05 2011

Did you know that Peter Sellers died at the Dorchestor Hotel in London?  And that one of my favourite movies of his is The Party.  And that the first time I saw it I was lying in bed at 2am in my hotel room in Venice during the Bienale laughing soooo loud I probably woke my neighbours up?  And so it is I start with a digression.


I got a call from Bronwyn Cosgraves, who is a London based writer and broadcaster and has writen several books on fashion.  I got a call from Bronwyn asking if I’d be a judge for the second annual Dorchestor Collection Fashion Prize.  It’s a prize for  young fashion designers of ready-to-wear or luxury accessories, who get a chance to win $40,000 and a venue at the Hôtel Plaza Athénée in Paris to show their collection during the Spring Summer review.  (Not bad for someone starting up with big dreams, no?)  Are you searching for the forms yet?  Anyway apart from this being a wonderful way to encourage young designers I immediately said yes because I love the Dorchestor Hotel.  I can be very simple in my thinking sometimes.  The fact that Peter Sellers lived and died there is only one of the reasons I like it.  I also like it because my name is Shala and there are always Arabs dressed in wonderful thobes, I feel like I’m in an exotic land just being there.  And I also like car watching at the Dorchestor, trust me on this one.  Have you ever seen a matte indigo blue and silver Bugatti?  Maybach’s and Ferrari’s and Rolls Royce’s in colors to blow your eyes away… But I also like tea at the Dorchestor and China Tang’s is really just the best, so here we have a hotel I love doing something to help another thing I love, FASHION!

And so, why not?

And then my fellow judges have not only excelled in their fields, but they’re all loads of fun, and if last night was any indication to what this process will be like, I think I’ll have a dazzling time.


For applications please visit the Dorchestor Collection website.

Francisco Costa and 2010 Winner Thomas Tait


Giovanna, Derek and I, looking forward to discovering young talent.


Fashion is not fashion if there's no fun! something Giovanna and I agree on.

With fellow judge Thom Browne, chairperson Bronwyn Cosgrave, Francisco Costa,Giovanna Battaglia and Derek Blasberg (fellow judges)

Siki Im and Abigail Lorick, a young couple from Brooklyn who are young designers, Abigail wears Siki's design




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