Posted on April 17 2014
Hey There Pretty Birds,
Here’s a little extra denim love to brighten up your Thursday! This Spring Tommy Hilfiger launched the True to the Blue program in celebration of the enduring and iconic style status of denim, chambray and indigo. To honor the importance of these American staple fabrics, Mr. Hilfiger opened up his archives in search of key vintage pieces which were used as inspiration for his incredibly cool True to the Blue Spring 2014 Sportswear collection. But he didn’t stop there, in complement of the collection, he also commissioned five international industrial designers to create “modern reinterpretations of furnishing from the 1970’s era of People’s Place”… “using denim, chambray or fabrics in Tommy Hilfiger signature shades of blue.”
In the press kit announcing the initiative Mr. Hilfiger shared: “My career began with denim and chambray, so these fabrics are key to our brand’s heritage. When I was 17, two friends and I bought bell-bottom jeans in New York City and took them back to Elmira, our hometown in upstate New York, where cool big city styles were impossible to find. We sold the jeans from the trunk of my Volkswagen Bug, and it was a hit! We later opened a chain of stores called People’s Place, and I started to experiment working with chambray, distressed denim, new fits and different washes. Since launching my namesake brand in 1985, these fabrics and my signature color palette have remained an important part of our brand DNA.”
The True to the Blue collection hits Tommy Hilfiger stores and e-commerce site on April 14th and the furniture collection will be available at select Hilfiger stores in Europe and Asia throughout Spring 2014.
But the denim bonanza doesn’t end there! To add to the already super rich True to The Blue story, starting today, Tommy Hilfiger will be hosting digital contest on Instagram and Twitter. Inspired by the popular social media weekly post theme “Throw Back Thursday” (#TBT), #THROWBACKDENIM is a social media driven celebration of the True to the Blue iconic fabrics. All posts tagged #THROWBACKDENIM will be entered into the contest, and the participant with the best image will win a trip for two to California. Major, right? The contest runs from April 17- May 9th.
Now what are you waiting for? grab your iPhone or laptop, browse through images and find your most amazing denim/indigo/chambray style photo and post it on Instagram and Twitter with the hashtag #THROWBACKDENIM. I want to see a selfie of you on Malibu beach, it’s my favorite.
Don’t know what to post? Have a look through the gallery from a selection of my favorite images from the project and a few bonus ones!
Xoxo and Good Luck!
The post was brought to you courtesy of Tommy Hilfiger.