Alessia Giacobino RSS

Alessia Giacobino, Mr. and Mrs. Fur, Parka, PRETTY BIRDS -

Hey there Pretty Birds,
We're heading to NY tomorrow for NYFW, and given the imminent snow storm about to hit the city, we thought that it was the perfect time to profile Alessia Giacobino, founder of the parka line, Mr. and Mrs. Fur. From the moment this ultra luxe parka was created, it's been a major object of desire. I clearly remember the day I purchased mine. I had been deliberating the purchase for a week before I made the jump (it has a hefty price tag). What convinced me? At the time I spent about five hours a day outside shooting street style and desperately needed a chic and practical way to stay warm. Four-and-a-half years later and countless hours on the street, I consider it one of the best fashion investments ever made. And it's all to the credit of the lovely fashion power house Alessia Giacobino (she is also the founder and owner of Jo No Fui). Join me in finding out what inspired her to create this ultra-luxe parka.

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