Posted on June 17 2015
By Tamu McPherson
For it’s 11th edition of Firenze4Ever, Luisa Via Roma turned it’s boutique into a fairytale, rainbow-filled wonderland. Adorned with a riot of sugar-sweet “My Little Pony” dolls of all sizes, and its displays stocked with a range of lust-worthy limited edition, rainbow-themed capsule collections, it was the place to be for digital influencers and industry players over the weekend.
To capture the gorgeousness that took place on the streets during the 30+ blogger edited style labs (including Song of Style, Eleonora Carisi, the Coveteur, 9to5Chic), the iconic Florentine boutique and e-commerce titan invited me and a few of my colleagues into to its multi-colored twister of suede, denim, pleats, fringes, jacquards and lace. Here’s a selection of the images that I snapped while floating over the rainbow. There’s no place like Luisa Via Roma.