Posted on April 04 2014

Magnum celebrates its 25th birthday this year with special and exciting initiatives, starting from fashion: the yummy-in-the-tummy ice cream brand has asked designers worldwide to create capsule collections for the occasion, that will be showcased at Magnum’s Birthday Party on May 21 in Cannes, during the famous and fabulous Film Festival. Kylie Minogue will also be attending, as guest of honor… We cannot wait!

For Italy, Puglia based designers Daniele Del Genio and Bruno Simeone of Rossorame (one of the emerging brands that Dolce&Gabbana have chosen to display in their Spiga2 boutique in Milan), have created the “Whispered Dreams” Capsule Collection, that brings together haute couture and prêt-à-porter in 8 dreamy and elegant pieces, for both men and women.

Also on the agenda is the #unlockthelook contest, that will enable 8 lucky Magnum lovers to attend the amazing party in Cannes. Just log onto Magnum’s Official Facebook page,, post your best picture with a Magnum style inspired look (the themes are sexy chic, smart casual and romantic elegance), and get a chance to wear one of Rossorame’s beautiful creations at Magnum’s exclusive birthday celebration in the French Riviera.

We discovered the collection yesterday at Magnum’s press presentation, introduced by Ildo Damiano, fashion editor, stylist and trendsetter, in Milan. We met actors Luca Argentero and Valeria Solarino, who’ll be the Italian testimonials for the brand in Cannes, and managed to have a chat with the sweet boys of Rossorame. Here is what they told us.

ATPB: What was the inspiration behind this capsule collection?
Daniele Del Genio: we thought about where these dresses will be worn, the Magnum Party during the Cannes Film Festival, a very special occasion, that calls for exclusivity, sensuality, femininity. This collection is a tribute to beauty.

We have been inspired by the East, by its sinuous architecture, its magnetic perfumes,its warm and fascinating symbols. The colors of the collection are gold, silver, and black.

ATPB: You’ve created 4 evening dresses for women and 4 elegant suits for men. Which one is your favorite?
Bruno Simeone: they’re like children to me, so I love each and everyone of them. They’re all very special.

Daniele Del Genio: for men, I love the black suit that has a satin trim on the lapel of the jacket, and matching band on the trousers. For women, we’ve worked many hours on a golden dress whose trims have all been frayed and applied by hand. A lot of work and passion has gone into its creation.

ATPB: What will you guys be wearing in Cannes? 
Daniele Del Genio: we’ve got some ideas already, but don’t want to reveal anything… It will certainly be in line with our capsule collection, with some touch of color and stand-out accessories.

ATPB: What about Valeria Solarino and Luca Argentero, Magnum’s Italian testimonials at the party, how will you dress them? 
Daniele Del Genio: Valeria is beautiful, sensual and has an innate femininity, her dress must emphasize all these qualities. She also has a beautiful back, and needs a simple dress with details that will exalt her natural gorgeousness.

For Luca, it’s exactly the same, he’s also sexy and has a strong positive energy, and we won’t need to do much to exalt these traits.

ATPB: We’re really super curious and must ask you this: which Magnum ice-cream do you prefer?
Bruno Simeone: the Infinity Magnum, because you can still taste its flavor even after you’ve finished it. It’s just like the dresses I make, I still “savor” them after I have created them.

Daniele Del Genio: I really like the Magnum Double, because it’s like me and Bruno. We have different characters and combine opposing tendencies.

ATPB: How do you work together as a team? Who gets the ideas? Who designs?
Bruno Simeone: we talk about how we want to set off the collection together, Daniele is more involved in the trend research part, I’m more involved in the design part. We choose the fabrics and materials, prepare the collection, check it together and then move on to having the pieces made. But I still need Daniele to check on me and bring me back to planet earth sometimes…

Photos courtesy of Magnum.

Margherita Calabi and Giulia Capresi contributed to this post.

The post HAPPY BIRTHDAY MAGNUM ICE-CREAM! appeared first on All the pretty birds.


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