Posted on October 29 2015
Gucci Launches #GucciGram, A New Digital Creative Project
Since the news of Alessandro Michele’s arrival, the spend-your-last-dollar fur slides, to the new It bag “Dionysus”, Gucci has been blasting our Instagram with oh-so-addictive goodness. In return Gucci, embracing the importance of the internet is in our daily lives and the magnetic force behind social media, has proposed something new for us to be addicted to. Michele, inspired by the constant struggle between tradition and modernity, and together with Gucci have launched #GucciGram.
Just think of it as a hodgepodge of artists, influencers, illustrators, photographers with total creative freedom in interpreting some of the house’s memorable prints. Trying to stay in line with his interest of the old and new, Michele has us drooling over the new Gucci Blooms and Gucci Caleido prints. They perfectly depict his vision through floral prints and geometric patterns superimposed on the classic GG design. With #GucciGram, creatives can imagine their own depictions using the Gucci Blooms and Caleido prints.
“#GucciGram is a starting point to tell different stories, which are all united by a great freedom. Today creativity is often born and finds its voice in digital media, a vital source of visual culture.” – Alessandro Michele
From the slew of Instagrammers feeling the creative juices flowing, you can expect a wide range of interpretations. Gucci has created a website with the introduction to the concept, written by Kyle Chakya, technology and culture writer from Brooklyn, and reactions and comments to the project. Participants include Kalen Hollomon, who has exhibited at Colette, Noah Kalina, author whose book Cabin Porn became a New York Times Bestseller, and Amalia Ulman, whose works were recently exhibited at Frieze London.
So take this obviously-worth-it excuse to get back on Instagram and check out #GucciGram or visit the Gucci site to read more about the project.
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