Posted on November 04 2013
Photo by Karim Sadli
It’s the news we’ve been all waiting for: Nicolas Ghesquière, former Balenciaga creative director, is the new artistic director for Louis Vuitton. He replaces Marc Jacobs, who has been creative director of the house for the past 16 years. This news is an obvious choice for some, a shock for others, a puzzlement for many. In the past few weeks we have been discussing the subject here at the ATPB headquartes, and we can’t hide the fact that we also are a bit surprised.
Firstly, Marc Jacobs has been creative director of the brand, whilst Nicolas Ghesquière replaces him as artistic director. This might shed some light on the work that he will be doing there. In our minds Louis Vuitton, because of its huge accessories business, has much more commercial appeal. Whilst Ghesquière’s Balenciaga was synonimous of exclusivity and of semi-couture creations with a dream-like appeal. Miles Socha comments (and clarifies our puzzlement) on WWD.com today: “Known for his exacting, couture-like approach, Ghesquière could help Vuitton in its quest to accrue a more upscale and elite reputation after years of rapid global expansion and a heavy reliance on monogram canvas.” Different styles, different titles, different approach: Nicholas surely is a man on a mission. It’s also great timing for the french brand to welcome on board one of our generations most brilliant designers as it celebrates its 160th anniversary in 2014. We sure are curious to see Nicholas’ Ghesquère’s new Louis Vuitton. What are your thoughts?
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