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EXCLUSIVE PREVIEW: THEORY’S SS2014 AD CAMPAIGN

Posted on February 05 2014

Hey there Pretty Birds,

here’s an exclusive preview for you: the debut of Theory’s SS2014 ad campaign, featuring the stunning swoon Stella Tennant and one of our favorite models, yum, Clement Chabernaud. The campaign was shot in Brooklyn by Lachlan Bailey, under the artistic direction of Christopher Simmonds, the creative direction of Olivier Theyskens and the styling of Ludivine Poiblanc. In the spotlight are Theory’s iconic staples including the white shirt, perfectly fitted blazers, a leather jacket (for him), and a long black dress.

A video of the campaign, by Matt Barn, is now available on theory.com and an outdoor and digital campaign will launch worldwide in March 2014.

Enjoy this exclusive footage!

Photos and video courtesy of Theory

Margherita Calabi and Nicoló Andreoni contributed to this post.

The post EXCLUSIVE PREVIEW: THEORY’S SS2014 AD CAMPAIGN appeared first on All the pretty birds.

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